How to Sell Cosmetics Online in Georgia: A Guide for Beauty Shops | Unlim.ge

The easiest way for a beauty shop in Georgia to sell online is to combine social media and a marketplace: use Instagram to show new arrivals and results, and keep a searchable catalogue on a marketplace for people looking for a specific cream or shampoo. Cosmetics sell on trust, so authenticity, visible expiry dates, honest photos and quick replies matter most. On Unlim.ge, card payments, translation of product cards into three languages and delivery across Georgia are built in, and onboarding a business takes one day. This guide also suits foreign brands testing the Georgian market.

Sales channels for a beauty shop

• Instagram and TikTok. Great for textures, makeup looks and reviews, but orders arrive in DMs and there is no searchable catalogue.
• Your own website. Full control, but development, card acquiring and ads take time and budget.
• A marketplace. Buyers type a brand or product name and see offers right away, with payment and delivery already set up.

Most shops use both: social media creates demand, the marketplace captures search. More in How to Sell Online in Georgia Without a Website.

A product page buyers trust

1. A searchable title: brand, line, product type, size, for example "Vitamin C face serum, 30 ml".
2. Packaging photos from every side: ingredients, production date, expiry date and batch number should be readable.
3. Texture and shade photos in daylight so colours look real.
4. Who it is for: skin or hair type, how to use it.
5. Ingredients as text or a photo, for buyers avoiding certain components.

Product cards on Unlim.ge are translated into Georgian, Russian and English automatically, so local shoppers, expats and tourists all see them.

Authenticity, expiry and storage

• Where the stock comes from. If you are an official distributor or buy directly from the brand, say so in your profile. It is the strongest answer to fear of fakes.
• Expiry dates. Do not list items close to expiry without a clear note and a discount.
• Storage and shipping. Summer heat and winter cold can spoil some products, so pack orders with care.
• Paperwork. If you import cosmetics or launch your own brand, check labelling and documentation rules with a lawyer or the relevant authorities.

Payments, delivery and returns

• Card payments on the platform. Buyers pay when ordering; you do not need your own acquiring.
• Delivery across Georgia is available to registered companies, so you are not limited to your city.
• Returns. State upfront which items can be returned, for example unopened only. This is standard for cosmetics.

Other options: How to Accept Card Payments in Georgia Without a Website.

Standing out in the catalogue

• Business profile with shop description and contacts is available on every plan, including free Basic.
• Branding and product cards without competitor offers come with Start at 39 GEL a month.
• "Recommended seller" status and placement in "Similar products" are part of Premium.
• Ucoin pays for VIP pinning, colour highlighting and bumps, for example before holidays when cosmetics are bought as gifts.

All plans and prices: Marketplace Seller Fees in Georgia.

Frequently asked questions

Where can I sell cosmetics online in Georgia?

On social media to showcase products and on a marketplace for search. On Unlim.ge, card payments, translation and delivery are handled on the platform.

How do I prove my cosmetics are authentic?

Show the packaging, batch number and expiry date in photos, say where your stock comes from and answer supplier questions openly.

Do I need to translate product pages into Georgian?

Not on Unlim.ge: cards are translated into Georgian, Russian and English automatically.