Marketplace Seller Fees in Georgia: Unlim.ge Plans Explained

You can start selling on a Georgian marketplace for free: the Basic plan on Unlim.ge lets a business keep up to 5 active listings at no cost. Paid plans run from 39 to 675 GEL per month and differ in listing limits, promotion budget and visibility in search. Larger companies can agree custom terms on Enterprise.

What selling on a marketplace actually costs

If you are used to marketplaces in the EU or the US, the cost structure here is simpler. There are three parts:

• Subscription. A monthly plan that sets how many active listings you can have.
• Promotion. Optional paid tools that push your listings above competitors.
• Infrastructure. Card payments, translations and delivery. With your own store each of these is a separate cost; on Unlim.ge the platform handles them.

So compare not just the plan price, but also what you will not have to pay for elsewhere.

Unlim.ge business plans

• Basic: free, up to 5 active listings, company profile included.
• Start: 39 GEL per month (81.90 GEL for 3 months), up to 25 listings, 180 Ucoin for promotion.
• Premium: 225 GEL per month (472.50 GEL for 3 months), up to 100 listings, 1500 Ucoin for promotion.
• Premium+: 675 GEL per month (1417.50 GEL for 3 months), up to 300 listings, 2400 Ucoin for promotion.
• Enterprise: custom pricing, no listing limit.

Paying for 3 months upfront makes any paid plan about 30% cheaper.

What each plan unlocks

• Start. Product pages without competitor offers on the same page, branded listings and company page, a personal support chat.
• Premium. "Recommended seller" badge, extra impressions in "Similar products", priority support, 15% off paid promotion.
• Premium+. Automatic catalogue sync via API, a personal manager, 20% off promotion.
• Enterprise. Exclusive positions in categories, brand banners and special placements, terms based on your volume.

According to platform data, Premium users get on average 5 times more views, 3.5 times more calls and 3 times more sales than Basic users. On Premium+ the gap is 10 times more views, 7 times more calls and 6 times more sales.

Promotion costs: Ucoin

Promotion on Unlim.ge is paid in Ucoin, the platform's internal currency (1 Ucoin ≈ 0.3 GEL). It buys:

• VIP placement at the top of a category and on the home page;
• colour highlighting in listing results;
• bumping a listing back to the top.

Paid plans already include Ucoin worth about 54 GEL on Start, 450 GEL on Premium and 720 GEL on Premium+. More on each tool in How to Promote Products and Services on Unlim.ge.

Included on every plan

• Card payments. Buyers pay on the platform, no merchant account needed.
• Three languages. Listings are translated automatically into Georgian, Russian and English, which matters if your team does not write Georgian.
• Delivery. Registered businesses get delivery across Georgia.
• Google ads. Products appear in Google product listing ads without setting up Merchant Center yourself.

Which plan fits your business

1. Testing the Georgian market. Start on Basic and see which of 5 products gets enquiries.
2. Small range, up to 25 items. Start adds branding and a first promotion budget.
3. Crowded category. Premium for the "Recommended seller" badge and cheaper promotion.
4. Large catalogue in an ERP or online store. Premium+ to sync products via API.
5. Chain or established brand. Enterprise for exclusive positions and banners.

Frequently asked questions

Can I sell on Unlim.ge for free?

Yes. The Basic plan is free and allows up to 5 active listings with a company profile.

What is Ucoin?

Ucoin is the internal currency of Unlim.ge used for VIP placement, highlighting and bumping listings. 1 Ucoin is roughly 0.3 GEL.

Is there a discount for paying in advance?

Yes. Paying for 3 months upfront makes every paid plan about 30% cheaper: Start 81.90 GEL, Premium 472.50 GEL, Premium+ 1417.50 GEL for three months.

Which plan includes API catalogue sync?

Premium+ and Enterprise. On other plans products are added manually.