How to Sell Clothes Online in Georgia: A Guide for Stores and Brands | Unlim.ge

The simplest way for a clothing store or fashion brand to sell online in Georgia is to combine Instagram for looks and brand awareness, a marketplace catalogue for people searching for a specific item, and clear terms on sizes, payment and returns. Clothes are bought on looks, and the biggest worry is fit, so on model photos, a size chart and quick replies make the sale. On Unlim.ge clothing goes into Women's wardrobe and Men's wardrobe, and connecting a business takes one day. This guide also works for foreign brands testing the Georgian market.

Sales channels for a clothing store

• Instagram and Facebook. Great for looks, new drops and brand, but orders arrive in DMs and there is no searchable catalogue.
• Your own website. Full control, but development, a payment gateway and ads take months and budget.
• A marketplace. Buyers search "women's puffer jacket" and compare offers. On Unlim.ge card payments, translation and delivery run on the platform.

Many stores combine social and marketplace: social creates demand, the marketplace captures search. More in How to Sell Online in Georgia Without a Website.

Photos that sell clothes

• On a person or mannequin, to show fit and length. Flat lays work as extra shots.
• Daylight and a neutral background for true colour.
• Close ups: fabric, seams, hardware, the composition label.
• One consistent style across the catalogue, so it looks like a store.

Descriptions and sizing

1. A searchable title: type, style, material, colour, such as "Women's wool coat, oversized, beige".
2. A size chart in centimetres: chest, waist, hips, length, sleeve.
3. Model's height and size in the photos: "model wears S, 170 cm".
4. Fabric and care: material, season, washing.
5. Sizes and colours in one listing instead of a dozen near identical ads.

Listings on Unlim.ge are translated into Georgian, Russian and English automatically, so you reach locals, expats and tourists without a translator.

Payments, delivery and returns

• Card payments on the platform. On Unlim.ge buyers pay at checkout, no separate merchant account needed.
• Delivery across Georgia is available to legal entities on Unlim.ge.
• Exchanges and returns. State the terms upfront: time limit, condition, who pays shipping. It removes the "what if it does not fit" worry.
• Fast replies to sizing questions often decide whether they buy from you or the next listing.

Payment options are compared in How to Accept Card Payments in Georgia Without a Website.

How to stand out in the catalogue

• A business profile with your brand story and contacts is available on every plan, including free Basic.
• Branding and product pages without competitor offers come with Start.
• Recommended Seller status and Similar Products exposure are part of Premium.
• Ucoin pays for VIP placement, highlighting and bumping, for example at the start of a season.

Plan prices: Marketplace Seller Fees in Georgia.

Frequently asked questions

Where can I sell clothes online in Georgia?

On social media for brand and looks, and on a marketplace for search. Unlim.ge has Women's and Men's wardrobe sections with card payments and delivery on the platform.

How do I cut size related returns?

Give a size chart in centimetres, show the model's height and size, and answer fit questions quickly.

Do I need Georgian descriptions?

Not on Unlim.ge: listings are translated into Georgian, Russian and English automatically.