How to Sell Furniture Online in Georgia: A Guide for Stores and Workshops | Unlim.ge
A guide for furniture stores, workshops and brands in Georgia: how to show furniture online, write product pages, handle custom orders, payments and delivery.
November 2, 2026
The simplest way for a furniture store or workshop in Georgia to sell online is a catalogue on a marketplace: buyers looking for a sofa, wardrobe or kitchen are already there, and you can skip building a website until orders come in. Furniture is bought on looks and dimensions, so photos in a real room, exact sizes and clear delivery and assembly terms make the sale. On Unlim.ge Furniture is consistently one of the most viewed sections. This guide also suits foreign furniture brands testing demand in Georgia before opening a showroom.
Getting started: a storefront without a website
- A marketplace catalogue. Connecting a business to Unlim.ge takes one day, then the catalogue, translation, payments and delivery run on the platform.
- A business profile with a description, contacts and showroom address is available on every plan, including free Basic.
- Social media complements the catalogue well for showing the making process and finished interiors.
More in How to Sell Online in Georgia Without a Website.
A furniture listing that gets calls
- A title people search for: type, style, key size, for example "Corner sofa bed, 260 cm, grey velvet".
- Dimensions: width, depth, height, and sleeping area for sofa beds. Without sizes buyers move on.
- Materials: frame, upholstery, fronts, hardware. For kitchens and wardrobes this justifies the price.
- Photos in a room and close ups: front, side, fabric, mechanism, inside drawers.
- Options: colours, fabrics, sizes. List them in the description instead of creating dozens of near identical listings.
- In stock or lead time, so buyers know when it will arrive.
Made to order: selling what does not exist yet
- Show finished projects with captions: what, which materials, which city.
- Give a price guide, such as a starting price per running metre or a sample quote for a standard kitchen.
- Explain the process: measuring, design, deposit, production, delivery and assembly.
- Reply fast. Kitchen enquiries usually go to several workshops at once.
Payments, delivery and assembly
- Card payments on the platform. Buyers pay on Unlim.ge, no separate merchant account needed.
- Delivery across Georgia is available to legal entities on Unlim.ge, so you can sell beyond your own city.
- Carrying and assembly. State whether they are included, the extra cost, and any lift requirements for large items.
- Warranty and returns, a strong argument against buying second hand.
How to stand out among furniture listings
- A consistent photo style makes your catalogue look like a showroom.
- Page branding and product pages without competitor offers come with the Start plan.
- Recommended Seller status and Similar Products exposure are part of Premium.
- Ucoin pays for VIP placement, colour highlighting and bumping.
Plan prices are explained in Marketplace Seller Fees in Georgia.
Frequently asked questions
Can I sell custom furniture through a marketplace?
Yes. Show finished work, give a price guide and explain the ordering process, then talk to the client directly.
Do I need listings in Georgian?
You can write in one language: listings on Unlim.ge are translated into Georgian, Russian and English automatically.
Can a foreign furniture brand sell on Unlim.ge?
Business features such as delivery are offered to legal entities. If your company is not registered in Georgia yet, check the terms with Unlim.ge first.



