How to Sell Baby and Kids' Products Online in Georgia: A Store Guide | Unlim.ge

For a baby and kids' store in Georgia, the most practical way to sell online is a mix of social media and a marketplace: Instagram and Facebook to show new arrivals and products in use, and a marketplace catalogue for parents searching for a specific stroller, car seat or clothing size. Parents choose carefully, so safety, clear sizes and age ranges, honest photos and quick replies matter most. This also applies to foreign brands and expat founders entering the Georgian market. On Unlim.ge card payments, translation of product pages into three languages and delivery across Georgia are handled by the platform, and getting a business set up takes one day.

Sales channels for a kids' store

• Social media. Great for showing products and talking to parents, but orders arrive in direct messages and there is no searchable catalogue.
• Your own website. Full control, but development, payment processing and ads take time and budget.
• Marketplace. Buyers type a product or brand and see offers right away, with payment and delivery already in place.

Compare channels in Where to Advertise Products in Georgia.

Product pages parents trust

1. A title people search for: type, brand, model, age or size, for example "Car seat group 0+/1, birth to 4 years".
2. Age and size: a size chart in centimetres for clothes, dimensions and weight for strollers and cots.
3. Materials, especially for clothing, toys and tableware.
4. Photos from every side and in use: the stroller folded and unfolded, a toy in someone's hand for scale.
5. What is in the box and whether assembly is needed.

Product pages on Unlim.ge are translated into Georgian, Russian and English automatically, so both local parents and expat families can read them.

Safety, certificates and expiry dates

• Where the goods come from. If you are an official distributor or buy directly from the manufacturer, say so in your profile and product pages.
• Certificates and labels. For car seats state the safety standard, for toys the age limits and small parts warnings.
• Baby food and care products: expiry dates should be visible in photos, and short dated stock should be marked and discounted.
• Import and labelling rules for children's products are worth checking with a lawyer or the relevant authorities, especially if you import from abroad.

Payment, delivery and returns

• Card payments on the platform. On Unlim.ge buyers pay when they order, with no separate merchant account needed.
• Delivery across Georgia is available to registered companies, so you can sell beyond your own city.
• Size exchanges. Explain upfront how to swap a size: children grow fast and parents often ask.
• Returns: state which items can be returned, for example only in sealed packaging.

Standing out in the catalogue

• A business profile with a description and contacts is available on every plan, including the free Basic plan. See Business Profile on a Marketplace.
• Branding and product pages without competitor offers start with the Start plan at 39 GEL a month.
• The Recommended Seller badge and placement in Similar Products come with Premium.
• Ucoin pays for VIP placement, colour highlighting and bumps, for example before the school year starts and before New Year.

Frequently asked questions

Where can I sell baby products online in Georgia?

On social media to show products and on a marketplace for search. On Unlim.ge card payments, translation and delivery are handled by the platform.

What should a kids' product page include?

Age or size, materials, dimensions, what is in the box, certificates and photos from every side and in use.

Do I need to translate product pages into Georgian?

Not on Unlim.ge: product pages are translated into Georgian, Russian and English automatically.