Marketplace for Small Business in Georgia: How to Choose a Platform | Unlim.ge

The right marketplace for a small business in Georgia passes five checks: your buyers are already there, it works in the languages they search in, it accepts card payments, it handles delivery and it lets you start cheaply. Unlim.ge, for example, has a free plan with up to 5 listings, translates listings into Georgian, Russian and English automatically, accepts card payments on the platform and offers delivery across Georgia for registered businesses. Below is a checklist you can use to compare any option, especially if you are a foreign founder new to the local market.

Your options as a small business

• Niche sites. One site for cars, another for property. A narrow but focused audience.
• Social media groups. Fast to start, but no catalogue, no filters and no checkout, and posts sink quickly.
• General classifieds marketplaces. Many categories in one place, a company catalogue, search and filters. Unlim.ge is one of these, with 21 product and service categories.

Checklist before you commit

1. Audience. Open your category and see whether there are active listings and sellers like you.
2. Languages. Shoppers in Georgia search in Georgian, Russian and English. Writing good Georgian copy is hard for a foreign team, so automatic translation saves real time.
3. Payments. Can buyers pay by card on the platform, or do you need your own bank acquiring?
4. Delivery. Who ships orders to other cities: you or the platform?
5. Catalogue. Manual uploads only, or an API to sync products?
6. Cost. Is there a free start, and how does pricing grow with your range?

How Unlim.ge scores on this checklist

• Set up in one day. After that, catalogue, translation, payments and delivery run on the platform.
• Automatic translation of listings into Georgian, Russian and English.
• Card payments on the platform, no separate bank account or acquiring needed.
• Delivery across Georgia for registered businesses.
• Google Shopping ads. Products appear in Google product ads without setting up Merchant Center yourself.
• Catalogue. Manual on any plan, API sync from Premium+.

What it costs to start

• Basic: free, up to 5 active listings and a company profile.
• Start: 39 GEL per month, up to 25 listings and 180 Ucoin for promotion.
• Premium: 225 GEL per month, up to 100 listings, Recommended seller badge.
• Premium+: 675 GEL per month (1417.50 GEL when paid for 3 months), up to 300 listings, API access, a personal manager.
• Enterprise: custom terms with no listing limit.

According to platform data, Premium users get on average 5 times more views and 3 times more sales than Basic users.

Testing a platform on a small budget

1. List your 3–5 best sellers on the free plan.
2. Use clear photos and titles with brand and model.
3. Track calls, messages and orders for a couple of weeks.
4. If demand is there, add products and move up a plan.

To stand out once you are live, read How to Promote Products and Services on Unlim.ge.

Frequently asked questions

Can I sell on a marketplace without my own website?

Yes. On Unlim.ge you do not need a website to start: catalogue, payments and delivery run on the platform.

Do I need to write my listings in Georgian?

No. Listings on Unlim.ge are translated automatically into Georgian, Russian and English.

How much does it cost to start?

The Basic plan is free with up to 5 active listings. Paid plans start at 39 GEL per month.

Can I upload my catalogue automatically?

Yes, via API from the Premium+ plan. On other plans products are added manually.