How to Write a Classified Ad That Sells: Template and Examples | Unlim.ge

A good for sale ad answers the buyer's questions before they call: what it is, what condition it is in, how much it costs, where to pick it up and why you are selling. Write the title like a search query (item, brand, model, key spec), follow a simple five point template for the description, and show the whole item plus close ups of any defects. Below is a ready template and three examples you can adapt for Unlim.ge or any other classifieds site in Georgia, including if you are writing in English for the first time.

The title: write it the way people search

• What it is: phone, sofa, washing machine.
• Brand and model: Samsung Galaxy S21, IKEA Friheten.
• Key spec: storage, size, capacity, year.

Skip "URGENT!!!" and "best price". Put that in the description if at all.

A five point description template

1. Condition: new or used, how long you had it, any defects.
2. Specs: dimensions, model, what buyers ask first.
3. What is included: box, charger, papers, receipt, extras.
4. Why you are selling: moving, upgraded, wrong size. It builds trust.
5. Where and how: city, district, pickup or delivery, negotiable or not.

Keep it in short lines or a list: most people read on their phones.

Example ads

Phone

Title: "Samsung Galaxy S21, 128 GB, grey". Description: "Used for 2 years with a case and screen protector, no scratches on the screen. Battery lasts a full day with normal use. Box and cable included. Selling because I upgraded. Tbilisi, Vake, can meet in the centre. Slightly negotiable."

Sofa

Title: "Corner sofa bed, 240 cm, grey". Description: "240×160 cm, sleeping area 200×140. No stains or pulls, mechanism works. Pet free home. Selling because I am leaving Georgia. Batumi, 5th floor with lift, buyer arranges pickup."

Washing machine

Title: "LG washing machine, 7 kg, 1200 rpm". Description: "4 years old, fully working, belt recently replaced. Video available. I will disconnect it before pickup. Tbilisi, Gldani, 3rd floor, no lift."

Photos and price

• 4 to 6 daylight photos: overall view, details, model label, defects close up.
• Check the price against similar listings of the same age and condition.
• Currency and bargaining: state GEL or USD clearly and whether you will negotiate.
• Language: Unlim.ge works in English, Russian and Georgian. An ad in two languages reaches more buyers, and a short Georgian version helps you reach locals.

No luck after a week? Refresh the photos or price, or bump the ad with Ucoin: see How to Promote Products and Services on Unlim.ge.

Common mistakes

• No price: many buyers just scroll past.
• One dark photo, or a stock image instead of your own.
• Hidden defects that come out at the viewing.
• No city or district.
• A long wall of text with no line breaks.

Frequently asked questions

What should a classified ad title include?

The item, brand and model, and the key spec, for example "iPhone 13, 128 GB, blue".

Should I say why I am selling?

Yes, briefly. "Moving abroad" or "upgraded" makes buyers more comfortable.

How much does it cost to post an ad on Unlim.ge?

Basic listings are free. You only pay for optional promotion.