How to Get Your First Reviews and Repeat Orders on a Marketplace | Unlim.ge

First reviews on a marketplace do not appear on their own. You earn them with good service and then ask politely, at the right moment, with a single link. Repeat orders come when customers remember your shop and find it easy to come back: a clear profile, quick replies, careful packaging and a reason to return. Below is a step by step guide for small businesses in Georgia selling through Unlim.ge, social media or their own website, including shops run by expats and foreign founders.

Why the first reviews matter

• Trust in a new seller. Buyers do not know your shop yet and look for proof that the item will arrive and match the photos.
• Answers to questions. A good review explains size, quality and delivery time better than any description.
• Word of mouth. In Georgia many people buy on a friend's recommendation, so one happy customer often brings the next.

Service worth praising

1. Reply fast. Answering within an hour during working hours already sets you apart.
2. Honest photos and descriptions. A product that does not match the picture almost always leads to a bad review.
3. Share order updates: packed, handed to delivery, courier arriving tomorrow.
4. Careful packaging and a short thank you note in the buyer's language: Georgian, Russian or English.

How and when to ask for a review

• Timing: one to three days after delivery, when the buyer has tried the product but still remembers the purchase.
• Format: one short message with a direct link. Fewer steps mean more replies.
• Where: wherever new buyers will see it: the platform where they ordered, Google Maps if you have a physical location, your shop's social pages.
• No pressure, no bribes. A discount in exchange for a positive review damages trust. Ask for honest feedback.

Sample message: "Hi! Did your order arrive safely? A few words about it would help us and other shoppers a lot. Thank you!"

Handling a negative review

• Reply publicly and calmly, without arguing.
• Offer a fix: exchange, refund or a discount on the next order.
• Fix the cause: add a size chart if people complain about fit, change packaging if items arrive damaged.
• New buyers look not only at the rating but at how a seller handles problems.

Repeat orders: bringing buyers back

• A complete business profile with a description, contacts and photos makes you easy to find again. On Unlim.ge it is available on every plan, including the free Basic plan. See Business Profile on a Marketplace.
• Reasons to return: new stock, a seasonal collection, a holiday selection. Share them with past buyers who agreed to hear from you.
• Bumps and VIP placement paid with Ucoin keep your listings visible when a customer searches the category again.
• The Recommended Seller badge and placement in Similar Products come with the Premium plan.

Frequently asked questions

How does a new seller get first reviews?

Serve the first customers well, then one to three days after delivery send one short message with a link asking for feedback.

Is it okay to offer a discount for a review?

You can thank buyers for any honest review, but do not pay for positive ones. Bought reviews destroy trust.

How should I reply to a bad review?

Publicly, calmly and with a solution such as an exchange, refund or discount. Then fix what caused the complaint.