Entering the Georgian E-commerce Market: A Guide for Foreign Companies | Unlim.ge

How a foreign company can start selling online in Georgia: local setup, language, payments, delivery and testing demand on the Unlim.ge marketplace first.

October 29, 2026

The fastest way into the Georgian e-commerce market is a local marketplace: it gives you an audience, card payments and delivery, and lets you test demand before you invest in your own website and ads. A business can be set up on Unlim.ge in one day, listings are translated automatically into Georgian, Russian and English, and registered businesses get delivery across Georgia. Company registration, tax and import questions are best settled early with a local lawyer and accountant.

What to know before you launch

Language. Most local shoppers search in Georgian. Russian and English help you reach expats and tourists, but they do not replace a Georgian version.
Currency. Consumer prices in Georgia are shown in lari (GEL), and buyers compare offers in lari.
Cities. Activity is highest in Tbilisi and Batumi, with buyers in other large cities too, so nationwide delivery matters.
Trust. A brand new to the market is judged by its profile, reviews and clear return and delivery terms.

The legal side: where to start

Foreign businesses typically operate in Georgia through a local company or an individual entrepreneur registration. Registration itself is usually quick: 1-3 days and 25 to 110 GEL for an individual entrepreneur, depending on how fast you need it. Check current terms with the Public Service Hall.

Agree the right structure with a local lawyer: a local company, an individual entrepreneur or a distributor.
Go through tax, reporting and customs clearance with an accountant if you import goods.
Check whether your product category needs certificates or labelling.

A local registration also matters for logistics: on Unlim.ge, delivery across Georgia is available to registered businesses.

Why start on a marketplace instead of your own site

Time. A localised online store with payments and logistics takes months. A marketplace catalogue goes live in days.
Payments. Georgian banks connect online card acquiring only to a finished website. On Unlim.ge, buyers pay by card on the platform.
Translation. Listings are translated into three languages automatically, so you do not need a Georgian copywriter to start.
Traffic. A new site has no visitors; a marketplace already has an audience. Your products also appear in Google product ads without you setting up Merchant Center.

A step-by-step market entry plan

Pick 5-10 products to test demand.
Register your company on Unlim.ge and complete the business profile: logo, description, contacts, delivery terms.
Start on the free Basic plan (up to 5 active listings) or Start at 39 GEL per month (up to 25 listings).
Build listings with GEL prices, clear photos and the specs local buyers care about.
After a few weeks, see which products get views and orders, and grow your range from there.
As the catalogue grows, move to Premium (up to 100 listings) or Premium+ (up to 300 listings, catalogue sync via API, a personal manager).

Getting noticed in a new market

Use promotion tools paid in Ucoin (1 Ucoin ≈ 0.3 GEL): VIP placement, colour highlighting, bumping listings up.
From the Premium plan you get a "Recommended seller" badge and extra impressions in "Similar products".
Larger brands can use Enterprise: exclusive category positions, brand banners and custom terms.

More in How to Promote Products and Services on Unlim.ge.